When you are creating merchandise to put out on the market, how it looks is just as important as the purpose it fulfills or enjoyment it provides. Prototype labels may be used to get a complete view of how the product will appear before it is ever put on the consumer shelf. Let’s say you have put the man hours in to complete the design and prototype for a new item. Here are three important questions to answer before labeling it for placement in a retail environment:
- How will it be marked and branded?
- What compliance requirements must be met?
- Should inserts be part of the packaging criteria?
Packaging inserts and labeling are just as important as the functionality of a product. This is because every market has regulations on what information should be provided as part of the packaging and the label is the first thing a consumer looks at. Prototype labels help you gain knowledge about the full appeal of this new, exciting merchandise. With this service, it is easier to determine what will work best in regards to:
- Label Size
- Text Size
- Logo Application
- Compliance Components
The labels could be created with a design tool for printing on a computer in the office; however, the excess glue and rough edges might take the appeal away from your exceptional product. This also takes time away from other important tasks, as the process of making an initial design and the required changes are often time-consuming.
Prototype Labels Are Extremely Useful
For most manufacturers the best option is to have a professional develop a printed sample to see exactly what the product will look like before it is put on market. This is where prototype label services shine, as the right professional will be able to help in pinpointing required components and ensure that it is visually appealing to the consumer. Providers of this service are able to work with you to create an initial design. They will then provide the prototype label based on this design.
If the initial design does not work, the provider will be able to tweak it prior to mass production. This ensures the labeling has the right look, feel, and all necessary components. It also prevents the negative effects of printing an excessive quantity only to find out that the labels do not provide the desired end results. Prototype labels provide these among other benefits:
- Provide a Complete View of the Finished Merchandise
- Verify all Regulatory Components Are Properly Applied
- Provide an Idea of Proper Logo Placement
- Achieve the Appropriate Look
- Verify Sizing & Placement of All Components
- Prevent Excessive Spending on Label Development
A prototype label is the perfect option for adding the finishing touches to a product currently being developed. It allows you to see label appearance and to ensure all information is correct prior to mass printing. At Flexo-Graphics, we offer this service to aid in merchandise development in a number of industries and markets. Contact us today to see how we can help you get just the right label appearance for your new, break through product.
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