Digital printing provides an innovative, affordable option to businesses seeking fast turnaround without extensive set up time or high SKU counts. Short run digital labels have several benefits including the ability to reduce time-to-market for products. Digital printing is used to place the branding information on a pressure-sensitive label, which then adheres to the packaging or container when pressed down. Short run digital labels are a great option for the following reasons:
- Easy to Customize
- Improved Resolution & Clarity
- Fast Order Turnaround
- Reduced Cost for Smaller Runs
- Less Waste Production
Branding updates or new marketing initiatives typically require design changes, which can be easier to accommodate with this option. Ink used to create images offer durability when combined with over laminates that fit the product need. Factors such as moisture also have less of an impact when the right materials are used for the finished print.
How Do Short Runs Make a Difference?
Digital labels can be used for large counts or short runs when ordering from a supplier. In some instances, your business might only require a count of 1,000 or less making this option the most feasible. Providers offer this choice to better accommodate the needs of small to medium businesses who naturally require reduced counts to get new products to market. This choice is also beneficial when larger companies need a lower count for a marketing promotion or brand change. Short runs increase the benefits companies receive by:
- Further Decreasing Printing Costs
- Limiting Inventory Waste
- Reducing Proofing & Delivery Times
- Offering a Quick, Low Count Solution
With short run digital labels, you are able to achieve the fastest turnaround times while having the ability to easily customize the design. This choice is environmentally friendly as well since waste is minimal. Short run digital labels allow you to print only what you need rather than having a large count sitting around as inventory. Finally, this option makes it easy to accommodate changing marketing demands without increasing costs.
Flexo-Graphics offers short run digital label solutions to fit the needs of large and small companies. Our team will work with you to determine the best choice for achieving your labeling goals. Contact us today to learn more about our available printing services!
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