Consumers today are seeking locally grown options as a healthier alternative to harmful pesticide exposure, extensive processing, and large-scale shipping practices. This shift in consumer preference focuses on improved health and support of local growers who produce these items each year. Additionally, customers have grown more concerned about their own carbon foot print on the environment. As this trend continues, more companies are recognizing the benefits of positioning their products as local, organic, and environmentally friendly.
What Are Location Labels and Why Should You Be Using Them?
Location labels contain text such as “locally grown”, “locally produced”, or even “I’m Local”. This visual cue on the product informs the customer it is grown and produced within or near their area. This means the item did not have to travel far, was not harvested early, was not subjected to unnecessary processing, and has minimal pesticide exposure. These products are often associated with organic choices thus making them more appealing to consumers.
They are essential investment for any company that locally grows, processes, and sells products, as they provide a marketing advantage over the competition. When a customer shops at one of their local stores, they look for certain keywords like organic, locally sourced, and locally grown. If this information is not present, it could mean a lost sale.
What Marketing Benefits Do Companies Gain?
Individuals typically choose items with a location label over another as long as it offers a perceived benefit. When your company follows some or all of these practices and does not add this type of label, customers will assume it is just another processed or pesticide exposed product. Location labels provide the following benefits:
- Increases Consumer Buying Appeal
- Positions Company as a Healthier Option
- Viewed as Environmentally Friendly
- Encourages Support of Local Business
- Increases Product Value
- Improves Brand Awareness
By positioning your company’s products as a healthier, environmentally friendly option, it changes how consumers see the brand as a whole. A location label ensures consumers know you are doing your part to provide minimally processed options in your area. Today, consumers are seeking those options rather than supporting companies that do not share their values. Flexo-Graphics offers location labels to help your company stand out and help your local products get noticed by buyers. Contact our team today to learn more!
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