In the commercial food industry, copackers are companies that produce food and food packaging on behalf of clients. After the packaging is produced, clients apply their brand to it, as well as any information required by company policy or the Food and Drug Administration (FDA).
For example, if you go to Whole Foods and buy the store’s brand of beverages — ones that have the 365 label — you’re purchasing products the store paid another company to produce and package. You find the same type of products at practically every large grocery chain in the U.S. For consumers, the value is that store brand products usually cost less than products from independent brands but taste just as good.
Primary and Secondary Packaging
There are two basic types of copackers: ones that supply primary packaging, such as the cans or bottles beer comes in; and ones that supply secondary packaging, such as the six-pack holder or the cardboard box that contains the bottles.
As Wikipedia notes, “Secondary copacking is typically used for the purposes of branding and display.” However, concerning the third party packaging process, secondary copackers aren’t solely responsible for brand appeal.
For example, while brand appeal for a six pack is found on the paper six pack holder, brand appeal for the individual beverages is found on the bottle label. The difference is important to note, because many stores offer a “create your own six pack” option, in which customers read labels directly applied to bottles to judge whether a particular drink seems appealing.
So, just as there are two basic types of beverage copackers, there are two basic types of labels for beverage copackers: labels applied directly to individual beverages and labels applied to the container that holds the beverages.
Combining Primary and Secondary
The faster beverages are properly packaged, the faster stores can price them and put them on shelves. To minimize turnaround time for the packaging process, it’s helpful to have a single company perform both primary and secondary packaging. It’s also helpful to remember that many copackers aren’t label specialists.
To make the best brand impression, you may need to work with a labeling solutions provider, such as Flexo-Graphics, in addition to working with a copacker that puts beverages in labeled containers.
First, packaging is selected. Second, your brand and any additional graphics or information is printed on the packaging. Third, beverages are placed in the packaging and distributed for sale. After the package is labeled, filled, and sealed, it’s ready for store shelves.
Need Labels for Beverage Copackers?
If so, Flexo-Graphics is here to help. We provide labels for beverage copackers for a broad array of products, including beverages and foodstuffs of various kinds. We can work with your copacker to ensure that your store brand products are perfectly labeled, and arrive ready to sell.
To inquire about our labels for beverage copackers, please call us today at (262) 790-2740, or fill out the contact form on our website. We look forward to hearing from you!
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