Wine is generally viewed as a luxury product, and foil labels are commonly seen adorning luxury items. Does that mean wine bottles and foil wine labels are a match made in marketing heaven? It depends.
Labels are often regarded as utilitarian — and, sometimes, they are. But when it comes to a product like wine — where value is inferred partly by how sophisticated, glitzy, or refined the bottle appears — labels are much more than just “brand bearers” or “information announcers”. They’re part of a visual appeal that helps sell the product. Below are three scenarios for using foil wine labels to increase sales.
- Announce a Special Award
Do you make a wine that won an award at a taste test or was bestowed a award by the wine industry? If so, and the regular label you use on the bottle isn’t foil, applying a small but prominent foil label is a great way to call out the accomplishment.
A few tips: Place the label on the front of the bottle, as you’ll want prospective customers to see it as they stroll down the wine aisle. Also, try to choose foil colors that compliment your regular label colors but have enough “pop” to draw attention. They say everyone loves a winner; you can stylishly announce your wine’s accomplishments with foil wine labels.
- Indicate Organic Formulation
As reported in the Huffington Post, a Thompson Reuters poll found 58% of consumers prefer organic products over conventional ones. There’s also an interesting study presented at the 2014 Organic World Congress in Istanbul, Turkey, that concludes, “The results… show that test persons preferred organic over conventional wine.”
The green movement has won people to the organic side of the grocery aisle. If your wine is organic, announce it using a small but noticeable label that says “organic” in an attractive font that compliments bottle design — and follow the label placement tips in the previous section.
- Provide a Visual Celebration
This isn’t a good choice for all wines, especially ones meant to be savored by candlelight and not sprayed in the face of a professional championship winner. Moreover, it’s a particularly good choice for champagne — a drink associated with glitz, glamour, and high-end partying.
Some of the best-known and most expensive champagnes showcase plenty of “bling” in the form of bright, reflective foils. However, even if you don’t sell champagne, foil can be used to tastefully outline bottle labeling, spell words, adorn logos, etc. It all depends on how you want the bottle to look — which is something we can help you decide.
Contact Us Today
Interested in using foil wine labels to announce a beverage award, indicate organic formulation, add eye-catching accents to your labeling, or accomplish something else? To explore your options, call the label specialists at Flexo-Graphics today at (262) 790-2740, or send us an email through our contact form. We can help you add pizzazz and class to your wine bottles with foil wine labels!
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