Grant Pauly is a brewmaster with an “Uber” creative marketing sense. Grant recently rebranded his company 3 Sheeps Brewing, with Flexo-Graphics right by his side, and his design team, Matt Tanaka Marketing, leading the way. With an entirely new look for his craft beer, Grant went against the grain, to produce a one of a kind craft beer label line. The design includes a sandblast varnish that creates a visual queue and tactile feel to set his craft beer apart.
The 3 Sheeps Brewing Founder explained the “why” behind the packaging change. “The rebranding process forced us to stop and reflect on these last few years, and really figure out what was important to us, what kind of beer we make. It all boiled down to this: Brewed With Heart & Science. The heart represents our passion, experimental spirit and drive to push boundaries. The science is our commitment to detailed research and tests until we get everything just right. We wanted our new packaging to reflect that.”
Grant’s story was well told in a recent interview with the Wisconsin State Journal, by Chris Drosner.
To learn more about 3 Sheeps Brewing in Sheyboygan, Wisconsin, or to try their special craft beer, you can visit their website www.3sheepsbrewing.com .
To learn more about Matt Tanaka Marketing, and their creative services, you can visit his website www.matttanakamarketing.com .
If you are looking for label printer to help with your unique craft beer, please contact us at 262-790-2740. We look forward to helping you thrive like Grant!
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