Putting a product out on the market is a big job and while there are many aspects to cover, it is essential to ensure that the label does its job! Does your company sell merchandise in the automotive, marine, or lawn and garden consumer markets? If so, then a personal label with the name of the company, not the manufacturer is a way to promote a service atmosphere where customers are essentially buying local.
In these industries, the selling of batteries for a lawn mower, car, or boat is ideal for using a private line of battery labels. First, consider the major brands made available for resale to companies. If an OEM manufactures the merchandise, having their name on the shelved item will actually make it harder to sell.
A prime example of this is Wal-Mart who markets EverStart as a brand, which is actually made by one of the largest battery OEMs. By using a professional to create a private line of battery labels, you gain these benefits:
- Perception of Better Service & Value
- Local Feel to Customers
- Company Branding Perks
- Easier Customer Sales
- Enhanced Control Over the Product
More companies are turning to private branding techniques such as company battery labels. If marketing this specific product, then there is no doubt to the plethora of benefits offered by having the company name on it.
Why Private Line Battery Labels?
In the past, it has been common to view store labeled products as a lower cost option over national brands, but in the recent years this view has shifted significantly. In fact, customers typically prefer to buy a private label brand rather than the alternative. So, it is safe to say you automatically gain customer approval by putting your name on sold products. The real question is how do you generate the battery label?
The easiest approach is to have an experienced company handle the design and printing processes. It is expensive to buy the equipment and bring in the experience necessary to make this happen. Most labeling companies offer set prices for a certain production counts, whether customized or not. Thanks to the introduction of digital labeling technology, it is not costly to obtain small counts of labels for each battery type. A qualified company will be able to assist with:
- Research & Development
- Graphics & File Management
- Inventory Management
- Cost Analysis
- Digital Printing
Private line battery labels are a great choice for any business operating in a small town or neighborhood. A garage selling these items as part of offered services could use custom battery labels on products to gain customer appeal. The same goes if the market base is for lawn mowers or auto parts sales.
This simple, low cost option provides the down home feel customers want when shopping at or obtaining services from any business. At Flexo-Graphics, we understand how important it is to provide the right image to customers by using your own brand. With over 30 years of experience in our back pocket, we are ready to help you develop the right battery labels for marketing products to your customers. Contact us today to discuss options.
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