A craft brewer is defined by the Brewers Association as an individual or company who produces approximately six barrels or less of a product. They must also be independent. This means a larger, national non-craft producer owns less than 25% of the business. A craft brew is considered to be unique and special because the producers modify traditional methods to create a whole new brew in a limited quantity.
The craft brew label is definitely an eye catcher to the consumer for any company working in this industry. The more special the product looks, the more likely they are to buy it. However, slapping this identifying item on a product bottle is not enough to make the sale. It requires a little consumer-oriented finesse including:
- The Right Materials
- A One-of-a-Kind Design
- An Effective Message
Regardless of how the product is created or where it scores on the one-of-a-kind scale, it must offer an exclusive benefit to the customer. The craft brew label is your opportunity to help the customer notice the benefits of buying your product. In the next section, we have lined out what aspects are most important when creating any craft brew label.
What Makes an Effective Product Marker?
The first thing to remember is the craft brew label should demonstrate how awesome your beer really is to the consumer. The wrong design will come across as boring or dull to each individual who scans the shelf of available craft brews. This market is not about reaching every customer on the planet, but rather about gaining loyal followers who will stand by your products.
Taking time to develop the right craft brew label will make certain each product does not get lost on the shelf. Here are a few design tips for craft brew labels:
- Add Creativity to the Branding – An attractive design will stand out on the shelf and is the first decision factor for any customer. Adding tailored information about the ingredients and processes used to create the beer are helpful as well.
- Clearly Define the Beer – Every craft brew label should have information regarding the style (lager or ale) and/or the type of beer (Stout, Amber, etc.). Creating a catchy name is definitely good idea for marketing and recognition.
- Ensure All Product Labels Are Cohesive –This means each offered item has its own unique label with common brewery elements. A good choice is to use similar colors, images, and fonts to make the brand easy to identify.
- Get Professional Design Help – Consider getting assistance from a professional company who understands the packaging and labeling aspects of the beer industry.
When it comes to achieving the perfect craft brew label, it helps to have a company working with you who actually understands this market. Having a design team available to assist with every aspect offers additional benefits. FlexoGraphics has been a dependable provider in the labeling industry for over 30 years. Our design team has abundant experience in generating effective designs. Contact us today to see how we can assist with designing a catchy label to ensure your product doesn’t get lost in the shuffle!
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