Label Products

20
Jun

The Ever-Shrinking Label Problem

The buying preferences of consumers have changed greatly over the last several years. Smaller portions have become the new “norm” as customers try to better manage their eating habits, health, and environmental impact. As the servings become smaller, so does the packaging. This significantly changes the labeling needs of your company. Now you need smaller, more compact options to properly

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24
May

What’s the Lifecycle of a Label?

The lifecycle of a label depends on many factors including manufacturing processes, adhesives, and used materials. This time period may coincide with the duration of a product or its packaging. It may also be very short if the label does not apply correctly or falls off due to poor adhesion. Depending on the materials and processes used to create it,

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17
May

Are you Missing the Marketing Value of Location Labels?

Consumers today are seeking locally grown options as a healthier alternative to harmful pesticide exposure, extensive processing, and large-scale shipping practices. This shift in consumer preference focuses on improved health and support of local growers who produce these items each year. Additionally, customers have grown more concerned about their own carbon foot print on the environment. As this trend continues,

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8
Feb

Advantages of Using Digital Printers for Short Run Printing Labels

Short run printing is a form of printing in which the material that receives the print is printed in a small quantity. Over the years, technology for short run printing has advanced significantly. For example, roughly 15 years ago, digital printing for short run printing was unavailable. Today, however, digital printing is widely used for short print runs of labels

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10
Aug

Need Personalization of Marketing? – Variable Labels to the Rescue

We’ve all gotten that “personal” marketing email in our inbox. We’ve undoubtedly filled out a form somewhere, or our email has made it on to some marketing list and now we get bombarded with emails that appear to be made especially for us. And why do marketers do this? Because it works. People respond better when you call them by

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29
Jun

Pressure Sensitive Adhesives: Selecting the Right Pressure Sensitive Label

Pressure sensitive adhesives are common on just about every product these days. The adhesive you choose for these items determines how well they stay on the merchandise as well as their permanence. Pressure sensitive adhesives bond to the packaging as force is applied to the adhesive. They are an exceptional choice for contoured containers or those made with flexible materials

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22
Jun

Should you Order Freezer Grade Labels Online?

Seems like a fair question. In this ever-competitive online market, often times retailers who can get products to you the easiest and fastest win over their competition – (you know, those old fashioned brick and mortar places). The problem is that easy and fast doesn’t always mean highest quality and best fit, and just because someone is selling labels online

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8
Jun

Label Products: Making Sense of These Overwhelming Choices

Label Products Labels are one of the primary marketing tools for products and the wrong choices easily send potential customers to the competition. Professional printers do more than simply print these items on adhesive materials. A multitude of pieces make up the puzzle we call a label. If you are trying to effectively market merchandise, this aspect will either make

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4
May

Instant Rebate Coupon (IRC) Labels: How Do They Help Companies Sell More?

Instant Rebate Coupon (IRC) Labels Instant savings coupons are something consumers see on products shelved in every store. It is a marketing strategy used by companies today to advertise either an item at a specific price or a lower, discounted price. The discount, of course, is applied when customers purchase the item. Instant rebate coupon (IRC) labels are becoming a

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13
Mar

What Makes Variable Labels so Appealing to Consumers?

Variable labels are printed on demand to feature unique aesthetics and information, such as images, text, and numbers, to name a few. An example of variable labels that are designed for consumer appeal are water bottle labels that contain a message for each attendee to a wedding or a corporate event. Similarly, Coca Cola has printed people’s names on the

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