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Everything about Wine Marketing is Personal
As the baby boomers are exiting the wine market, wine producers are evaluating their target demographics and making determinations on how to reach new consumers. Generation X is an emerging market with means, while millennials are interested but don’t truly have the deep pockets yet to make wine tasting a hobby. Successful wine producers face the challenge of balancing their
Label it a Wisconsin Craft Beer Success
Grant Pauly is a brewmaster with an “Uber” creative marketing sense. Grant recently rebranded his company 3 Sheeps Brewing, with Flexo-Graphics right by his side, and his design team, Matt Tanaka Marketing, leading the way. With an entirely new look for his craft beer, Grant went against the grain, to produce a one of a kind craft beer label line. The
4 Factors That Make or Break Distillery Labels
Distilleries have been around for thousands of years, and so have distillery labels for identifying the liquors they produce. When an antique bottle of liquor is discovered today, it’s label is typically in bad shape — and, often times, the label is missing. How some liquors are distilled has remained remarkably the same over the centuries, but technology for distillery