Craft Beer

19
Jun

Craft Beer Labels: Distinctive Labels for Distinctive Beers

Beer has been sold commercially for hundreds of years. Some of the longest running breweries on the British side of the Atlantic are centuries older than our Declaration of Independence. But regardless of where and how beer is sold, its main selling points are often advertised on labels that adorn the bottles or cans, such as: beer category, alcohol content

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12
Sep

Using the Latest Craft Brewer Trends to Improve Product Appeal

As a craft brewer who is independently owned and takes pride in product quality, it is essential to be aware of the current or arising trends in this market. The wrong flavor choice or ingredients could affect the success of your growing business. Craft brewer trends change from year to year making it equally important to stay on top of

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10
Nov

Craft Beer Short Run Labels Match Marketing Demands

Craft Beer Short Run Labels Match Marketing Demands Hosting events or tastings are a major part of the marketing programs of Craft Beer makers. The events can bring in bring crowds that can help drive sales, social media buzz and long lasting customers. Being able to offer a seasonal or event based product is often a cornerstone piece of these

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19
Jun

Label it a Wisconsin Craft Beer Success

Grant Pauly is a brewmaster with an “Uber” creative marketing sense.  Grant recently rebranded his company 3 Sheeps Brewing, with Flexo-Graphics right by his side, and his design team, Matt Tanaka Marketing, leading the way.  With an entirely new look for his craft beer, Grant went against the grain, to produce a one of a kind craft beer label line. The

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31
May

The Rise of Craft Beer: 6 Important Trends in Buying Craft Beer

In the U.S., the recent rise of craft beer may seem a bit surprising considering that many consumers are still in cost cutting mode due to the recent recession. However, you could also look at the rise of craft beer through the lens of a famous saying about alcohol sales: “Bars don’t go out of business in bad times”. But,

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26
Apr

Craft Brew Labels: Applying Them Efficiently and Economically

Craft brewing starts with a passion for great pilsner, ale, porter, stout or other brew styles that appeal to the brewer’s palate. Often, the person or group behind starting a craft brewery spends years reading about the brewing process and sampling different brands and styles to refine their connoisseurship. After education and tasting are complete, the brewer often starts out

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