Company News
IRC Marketing – How To Build Your Brand With Coupon Labels
What is IRC marketing? The term IRC stands for “instant redeemable coupon”, and this is a form of marketing, often used for consumer goods, to build brand loyalty and cross promote between products or sister brands. This form of marketing works by offering an instantly redeemable coupon on a consumer product, through the use of a stick on label. You
Roll Out The Spirit Of The Season
For the second year in a row, the team members of Flexo-Graphics are excited to announce that Children’s Hospital will be the recipient of a Holiday Gift. This year the donation went over the $1,500.00 mark. While the company creates rolls of labels everyday, they also believe in rolling out the spirit of the season. “It has been a very
Holiday Hours at Flexo-Graphics
Happy Holidays everyone! We hope everyone has a safe and merry holiday season. Just a quick reminder that Flexo-Graphics will be closed: Monday, December 25th Monday, January 1st , 2018 Furthermore, like most companies, various staff members will be taking time off to enjoy the season with their family and friends. If you are unable to reach the staff member
Flexo-Graphics – Your Local Milwaukee Label Printer
How many times as a consumer have you weeded through products on the shelf to find the one with the best packaging? You passed over the canned good with the dent or torn label. You skipped the box of cereal with the regular old motto to choose the “made with quinoa” label. Even though it is the same product on
4 Ways to Create a Distinctive Supplement Label Design
When you visit a pharmacy or a grocery store to buy a health supplement, there’s multiple brands to choose from. Customers may like the wide selection, but supplement makers have a different perspective: Brands other than theirs are competition — and the competition often sits nearby on store shelves. How can a supplement maker make its product stand out on
Industrial Label Solutions: Information That Helps Protect Users
Industrial products are designed to perform industrial-grade tasks. Consequently, they often deliver more efficacy than products that are designed for commercial or residential grade applications. However, along with the products’ increased power often comes elements of danger that the products’ end users should be aware of upfront. One way to help ensure that industrial product users use the products safely
Craft Brew Labels: Is Your Design Getting the Right Amount of Attention?
A craft brewer is defined by the Brewers Association as an individual or company who produces approximately six barrels or less of a product. They must also be independent. This means a larger, national non-craft producer owns less than 25% of the business. A craft brew is considered to be unique and special because the producers modify traditional methods to
Wine Label Manufacturers: Draw More Attention with Customization
Wine labels have become an important part of marketing a product, as more companies are coming up with their own custom, artistic designs. While a customer might argue the fact, labeling is the foremost decision factor when it comes to choosing a bottle of wine (or any other product these days). The wrong color combination, a confusing image, and other
Small Brewery Labels – We Make Short Runs Simple
Diehard consumers often embrace the idea that “bigger is better”. In many cases, they’re right, but the size of craft beer breweries is a notable exception. While it’s true that many craft brew operations have increased in both size and product distribution, there are also hundreds of small breweries that are just getting their feet wet in the beverage business.
Product Packaging: 4 Flexible Packaging Trends You Should Know About
When we think of flexibility, we often perceive it in a qualitative sense, such as a person who’s flexible to perform additional duties for his or her employer that don’t match the job description. But when it comes to product packaging, flexibility is perceived quantitatively, as well. A perfect example of this dual approach to product packaging can be seen