If you have a great beverage to sell, the beverage labels you use can play an integral role in motivating people to buy the drink and taste the greatness. As you know, there are plenty of beverage label suppliers out there that would love to print your labels. How do you choose the right one?
There are lots of factors to consider, from a supplier’s specialties in beverage labeling (e.g. alcohol, dairy, water, etc.) to its reputation at the Better Business Bureau (BBB). In this entry, we get a bit more specific, and list three label options you should receive from your beverage label supplier: multiple stock keeping units (SKUs), polyester label liners, and moisture-repellent varnish. Let’s take a look at the importance of each one.
- Multiple SKUs
Multiple SKUs do more than help you organize and sell beverages that have been rolling off of the production line for awhile. They also make it easy to expand your product line in keeping with emerging consumer trends and seasonal sales opportunities.
For example, let’s say you operate a beer brewery that wants to release a full-bodied lager and an ultra light pilsner to capitalize on trends in each of these beer segments. Working with a beverage label supplier that offers multiple SKUs provides labels that make your beer easy to stock and sell from the moment the label is applied.
- Polyester Label Liners
The aesthetic quality of a packaged beverage relies on the appearance of the container and the label. To ensure labels retain the necessary adhesive strength during the shipping and label application processes, receiving them on a polyester liner — from which they can be peeled away with ease — is ideal. Polyester is a tough, synthetic material that stands up well to everyday wear. Just ask people who still wear their polyester shirts and blouses from the 1970s.
- Moisture-Repellent Varnish
Polyester liners protect the reverse side of beverage labels. Moisture-repellent varnish protects the front side. Varnished labels are a great option for beverages placed in personal, ice-filled coolers or supermarket refrigerators, where drinks get cold enough to produce condensation when they’re placed in the shopping cart.
The varnish doesn’t change the appearance of your label. Rather, it helps protect the appearance of the label, from the production phase, though the retail phase, to the point that end users buy the beverage and place it in cold storage.
Need a New Beverage Label Supplier?
If so, it’s a good idea to choose a beverage label supplier that offers the three options above, which combine to expedite inventory stocking and protect label appearance both before and after labels are applied. Flexo-Graphics is proud to offer these options to makers of various beverages, including wine, craft beer, sports drinks, and dairy beverages, just to name a few.
To learn more about what we can do as a beverage label supplier, give us a call today at (262) 790-2740 to speak with one of our product specialists, or send us an email through our contact form. We look forward to learning about your company’s products, and seeing how we can help you support sales with our innovative label technologies.
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