When consumers scan a beer label before they make a purchase, there are certain types of information they expect to see. Some of the information is considered essential from a regulatory standpoint, while other information is considered “important” to prospective buyers based on what it reveals about the finer aspects of the beverage.
Below, we look at several types of both essential information and important information that should be considered when creating beer label solutions. Depending on the target audience of a brewery, other types of information may need to be presented, too. All decisions regarding product information can be made with the help of a beer label solutions provider.
Essential Beer Label Information
When it comes to labeling beer, different states and countries have different informational requirements. But there are some types of information that are required — or at least desirable — in almost all situations. Most brewers and consumers regard the following types of label information to be essential.
- Brand and sub brand (Miller High Life, for example)
- Government warning about alcohol consumption
- Volume of container (12 FL. OZ. 355 mL, for example)
- Expiration date of beverage
- Official name of brewing company (Miller Brewing Co., Milwaukee, WI, for example)
These pieces of information provide consumers with a basic insight into what they’re purchasing. However, much of the information above is so longstanding and ubiquitous that many beer buyers don’t take time to read it. Instead, they focus on information that they consider most important from a consumer perspective. Let’s take a look at this information.
There are some types of important information that beer label solutions do well to advertise, even when the advertisement isn’t required by law. Often, it’s this type of information that most drives the purchase. Below are six examples of important information that beer lovers look for when making an in-store purchase.
- Serving Facts (such as calories, carbs, protein, etc.)
- Organic / natural formulation
- Gluten-free formulation
- Special ingredients (such as spices, fruit juice, coffee, etc.)
- Date brewery was established
- Suggested food pairings with beverage
In terms of meeting sales targets, including information that beer drinkers consider important is likely to drive more sales than listing essential information alone. If you need beer label solutions that contain both types of information, Flexo-Graphics can provide the labels you need, which feature the information in a way that doesn’t detract from visual brand appeal.
Contact Us Today
Helping beer brewers and wine makers label their products to achieve compliance and brand appeal is one of our longstanding specialties. Whether you operate a large brewery, a microbrewery, or a brewery that’s positioned something in-between, we can provide beer label solutions that present all essential and important information about your beverages.
To schedule a free review of your brewery’s labeling needs, please call us today at (262) 790-2740, or use the contact form on our business website. We look forward to helping you arrive at label solutions that are the best fit for your fine beverages, now and in the future.
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