August 2018

17
Aug

Everything about Wine Marketing is Personal

As the baby boomers are exiting the wine market, wine producers are evaluating their target demographics and making determinations on how to reach new consumers. Generation X is an emerging market with means, while millennials are interested but don’t truly have the deep pockets yet to make wine tasting a hobby. Successful wine producers face the challenge of balancing their

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10
Aug

Need Personalization of Marketing? – Variable Labels to the Rescue

We’ve all gotten that “personal” marketing email in our inbox. We’ve undoubtedly filled out a form somewhere, or our email has made it on to some marketing list and now we get bombarded with emails that appear to be made especially for us. And why do marketers do this? Because it works. People respond better when you call them by

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