February 2017
Using Attractive Foil Wine Labels: 3 Scenarios
Wine is generally viewed as a luxury product, and foil labels are commonly seen adorning luxury items. Does that mean wine bottles and foil wine labels are a match made in marketing heaven? It depends. Labels are often regarded as utilitarian — and, sometimes, they are. But when it comes to a product like wine — where value is inferred
Reseal Packaging Labels Help Food Stay Fresh
Have you ever taken a bite of packaged food, noticed it tasted stale, checked the expiration date on the package, and found the date hadn’t passed yet? If so, you could be the victim of bad food. But you could also be the pawn of bad food packaging, the kind that — once you open it — can’t be resealed
Label Prototypes: 3 Ways to Use Them for Product Improvement
Label prototypes are applied to products before they hit the market. If a label will be part of a product’s presentation on a store shelf or a product page on a website, it should be included in the product’s prototype as a part of the quality control process. This applies to labels that appear on product packaging and/or are placed