July 2016

Your winery invests lots of time, effort, and expertise to create a line of beverages that people love to drink. But perfecting great drinks is only one aspect of selling them. Are your wine labels a seamless fit with your winery’s wants and needs, or could you benefit from using unique wine labels? Before you answer, let’s take a look

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Diehard consumers often embrace the idea that “bigger is better”. In many cases, they’re right, but the size of craft beer breweries is a notable exception. While it’s true that many craft brew operations have increased in both size and product distribution, there are also hundreds of small breweries that are just getting their feet wet in the beverage business.

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The concept of product packaging has existed for thousands of years. From decorative urns that contained herbs, to Napoleonic bottles of wine, to the latest punch-out packaging for batteries, product packaging has always had a dual role: providing information about the product, and presenting the product in an attractive container that catches the eye of prospective buyers. Across the many

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When we think of flexibility, we often perceive it in a qualitative sense, such as a person who’s flexible to perform additional duties for his or her employer that don’t match the job description. But when it comes to product packaging, flexibility is perceived quantitatively, as well. A perfect example of this dual approach to product packaging can be seen

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Most products that are brought to market are packaged in some way, making product packaging an essential element for bringing goods from the production floor to store shelves. For companies that don’t have an in-house packaging department, handling the packaging process through contract packaging, in which they form a contract with a provider of product packaging resources, is a great

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