May 2016
The Rise of Craft Beer: 6 Important Trends in Buying Craft Beer
In the U.S., the recent rise of craft beer may seem a bit surprising considering that many consumers are still in cost cutting mode due to the recent recession. However, you could also look at the rise of craft beer through the lens of a famous saying about alcohol sales: “Bars don’t go out of business in bad times”. But,
Wine Label Design: How Does It Impact the Wine Buying Process?
Most of us have heard the famous maxim, “Don’t judge a book by its cover”. Yet, that’s exactly what we often do when selecting a bottle of wine. According to a recent study by Stark Insider that focuses on the consumer wine buying process, “Wine labels can significantly influence a buying decision. In fact, nearly two out of three [people]
Custom Wine Labels: Simplifying the Labeling Process
When the celebration is in full swing, or as you sit in your favorite chair enjoying a book, it doesn’t take long to drink a glass of wine that has a silky body. But producing the drink that thrills your palate — and can have some potential health benefits, too — is a fine-tuned process that is often months —