Problem: In 2015, a long standing, reputable battery retailer began a branding change. Working with a marketing agency, REMY Battery created a fresh new look to their store front, website, collateral, and mobile fleet. They also wanted to extend this new branding to their battery products. The challenge was they wanted the labels on the battery to match the vertical
Industry associations are a vital part of the manufacturing community. Associations allow for manufacturers to network, educate, and measure themselves with like manufacturers from around the country. In 2015, Flexo-Graphics President Tim McDonough was elected to the TLMI board of directors. Tim and his brother Mike McDonough bought Flexo-Graphics in 2000. Flexo-Graphics’ roots were in the durable, industrial, and automotive
Short run custom labels are short run labels that are tailored to meet the customer’s unique labeling requirements. If you think that you need short run custom labels, you would probably like to know about your options for acquiring labels that are customized just for you. That’s what we focus on in this entry. As you evaluate your short run