January 2016

19
Jan

Short Run Flexible Packaging: Is It Right for Your Product?

Short run flexible packaging is non-rigid packaging that can be contorted without impacting the integrity of the package and is used for short production runs of the product in the package. Products that are commonly placed in this type of packaging include: foodstuffs such as beef jerky and string cheese, single use chemical tablets such as dishwasher tablets and toilet

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12
Jan

Using Coupon Labels to Create Point of Sale Action: Tips for Success

There was a time when practically all coupon labels were cut from coupon sheets that arrive in the mail or coupon sheets that sellers distribute from a newspaper stand in store. These methods of disseminating coupon labels are still widely used. However, they pose at least two disadvantages compared to coupons that are placed directly on the product: They require

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5
Jan

Using Private Labels to Expand Product Offerings: An Overview

Private labels are labels that a company uses to sell products that are made for it by another company, using its own brand and not the brand of the company that makes the product. For example, the pharmacy Walgreens may pay a manufacturer of over-the-counter (OTC) cough remedies to create a cough syrup that the pharmacy then sells under the

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