April 2015
29
Apr
0 to 70 skus in 180 days
When a manufacturer and distributor of a retail product came to Flexo-Graphics in the fall of 2014, they were looking for ideas how to effectively tackle a private line market group segment. They saw the potential for many of their resellers to sell their own private line products but were challenged with some the design and cost challenges with launching
21
Apr
If Coke Can Personalize, Can You?
What if you could personalize your product? How would you consider personalizing your products? Would people find it appealing? Would it increase your brand awareness? Would it create a buzz? When Coke launched its “Share a Coke” campaign in the US in 2014, it took a long standing US consumer product and personalized the labels by adding names. They wanted