When a manufacturer and distributor of a retail product came to Flexo-Graphics in the fall of 2014, they were looking for ideas how to effectively tackle a private line market group segment. They saw the potential for many of their resellers to sell their own private line products but were challenged with some the design and cost challenges with launching dozens of skus.
Working with the manufacturer, Flexo-graphics leveraged their new digital center and helped the manufacturer tap directly into this target market. Together they created multi-sku run programs for quantities as small as 250 labels. The program solved the key challenges of bringing the private line programs to market:
- Quantities as low as 250 per item
- Production quality finishing for automated roll application
- Repeatable pricing programs for easy and predictable cost on re-orders
- Labels delivered in less than 2 weeks from receipt of art.
- Multiple skus (and multiple different reseller’s Skus) across the same press run
The program was then developed further by the manufacturer, who created key sizes and templates began, as well as, an outbound marketing program to launch the new label program. Within the first 6 months of production over 70 different private line labels were produced, helping offset the manufacturers major brand slow season.
So, do you have private line markets you need low cost, high quality , and quick entry. Call us at 262-790-2740. We can help!
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